Jason Clay: "I'm looking for twofers and threefers"

Tension rises in the Nutreco Feed Tech Challenge. Great ideas for feedtech innovation keep pouring in. With the Challenge well underway, it is time to present the jury members who will eventually pick the winner(s) of the Challenge. We asked Dr. Jason Clay of World Wildlife Fund US what issues need to be solved by the challenge contestants.

Dr. Clay describes his goal in WWF-US as "to create global standards for producing and using raw materials, particularly in terms of land and inputs as well as carbon and water."

What do you hope to find on the jury table of this Nutreco Feed Tech Challenge?

"I would be interested in solutions for different issues. Finding substitutes for fishmeal and oil is one. Finding or developing new grasses that contain higher levels of proteins – or more digestible protein – would certainly be another one. It would also be useful to find grasses that can winter and don’t need to be harvested. Grasses that can stay in the field all year long." 

"Finding additives to be used in dairy feed to reduce methane production and emission from cows is also a very important mission. The same would apply to growing corn, alfalfa or other feed ingredient that produce their own nitrogen and have fewer impacts on the planet."

What is the quality that you hope to find among the entries?

"In my opinion, a ‘twofer’ or, even better, a ‘threefer’ is prize-winning material. Literally, that means getting two or three problems solved for the value of one. In this Challenge, one intervention could have two, three or more results. Products that touch several different issues. Reducing impact, increasing productivity, reducing time-to-market, can all happen because of one great idea."

And a better, healthier world?

"If we are to produce more food to feed the world and use less land to do it by 2050, we need to come up with ways to reduce inputs and increase productivity. Anything that helps us do that in a sustainable way is very welcome."

What is the type of thinking that produces this kind of solutions? What is your advice to contestants?

"Understand that you learn more when you listen and share. Share and discuss ideas and listen to other professionals, as they can help refine or enrich your idea or concept. In that respect, the Challenge is not over after the final selection. Ideas that did not make it to the final or that were not winning the grand prize in the end, can still become valuable solutions in the months and years to come."