Nutreco’s strategy is to address global trends in the animal protein value chain by providing its customers innovative and sustainable nutritional solutions that require advanced technical and application know-how. Micronutrients’ product portfolio fits this strategy. In combination with its existing product range and R&D capabilities, the acquisition makes Trouw Nutrition a global leader in the specific feed additive segment of hydroxy trace minerals. Furthermore, Micronutrients’ products will strenghten Trouw Nutrition’s global premix business.
Bruce Crutcher, who currently leads Trouw Nutrition USA, will take over the general management of Micronutrients in the second quarter of 2016. The new general manager for Trouw Nutrition USA will be announced shortly. Current Micronutrients CEO Pat James will step down and retire, but will stay on as internal advisor to support Micronutrients further growth.
Micronutrients’ IntelliBond® hydroxy trace minerals
Micronutrients is market leader for hydroxy trace minerals, which are marketed under the global brand name IntelliBond®. Hydroxy trace minerals are specialty trace minerals that due to their unique chemical structure improve the stability of premix and feed and the bioavailability (better digestion) in animals compared to inorganic trace minerals. Higher bioavailability under specific conditions leads to increased animal performance as well as environmental benefits. The company is especially strong through its own commercial organisation in the US, while also selling in many other countries around the world through distributors.
Selko feed additives
Selko is Nutreco’s feed additives business, which sells its products through Trouw Nutrition’s global sales organisation. Selko is a market leader in natural feed additive solutions that add value to integrators, feed mills and farmers. Focus areas are Salmonella control, feed safety and gut health in antibiotic free production systems. The acquisition of Micronutrients adds to Trouw Nutrition’s current product portfolio, including premixes, organic trace minerals and betain.
