Trouw Nutrition enters nutritional partnership to drive Stellapps' game-changer solution for Indian dairy farmers

Trouw Nutrition, the animal nutrition business line of Nutreco, has today announced a long-term nutritional partnership with India’s leading dairy-tech start-up Stellapps.

Stellapps is a farm-to-consumer dairy digitisation service provider, improving productivity, quality and ensuring end-to-end traceability across the dairy supply chain. Nearly three million smallholder farmers using Stellapps’ technology in 36,000 villages across India will now gain access to Trouw Nutrition’s high-quality feed products, including premixes and feed additives to support animal health, productivity, and milk yield.

The mutually-beneficial partnership commits both parties to a close cooperation to find innovative ways of Feeding the Future, Nutreco’s purpose. It follows an announcement in October which confirmed that Stellapps had completed its first close towards its pre-series C round, led by Nutreco, alongside other investors. 

In addition to high-quality feed products, today’s nutritional partnership will see Stellapps benefit from Trouw Nutrition’s 90 years of experience; its innovative tools and farm management expertise.

The partnership follows a successful 10-month pilot with 5,500 farmers across Uttar Pradesh and Kolar, Karnataka, which saw the use of Trouw Nutrition products, alongside mentoring and training, and resulted in improved farm outputs, such as milk yield and profitability.

"I have been feeding Trouw Min to my cows from February 2021”, says Sanjay Yadav, a farmer from Chandauli, Uttar Pradesh. He said he has noticed an immense improvement in the quality of the milk and the health of his cows since he started using the product. “Milk fat and SNF has improved, my cows are healthy and their coats have a good sheen,” remarks Sanjay.

Both parties will now work together to build a strong advisory system that ensures small-holding dairy farmers in India increase their productivity and profitability. This is an important factor at a time when the Indian government is pursuing the target of doubling farmers’ incomes by 2022. Today’s announcement will accelerate this goal.

Trouw Nutrition CEO Saskia Korink says, “The new Stellapps end-to-end digitised model is a game-changer for Indian dairy farmers, and it is a shining example of innovation within our sector, helping us move towards feeding the future sustainably. “By partnering with Stellapps we can expand our reach in India and offer solutions to help to increase milk quality and yield for dairy farmers. I am thrilled that Trouw Nutrition will play an important role in supporting Stellapps’ customers by providing its nutritional health solutions.”

In India, farmers with smaller herd sizes often face barriers when seeking to grow their businesses sustainably, including challenges such as financial support, accessing high-quality products and services, and expanding their customer base.

Yet despite this, there are huge opportunities for India’s small-holding community. India is the world’s largest dairy market; approximately 570 million litres of milk are produced daily, and recent research indicates that the country’s dairy market is set to increase by 6% between 2021 and 2026.

Stellapps Co-founder and CEO Ranjith Mukundan remarks, “We are thrilled to work with Nutreco and its animal nutrition business line Trouw Nutrition. This partnership will allow us to provide international quality cattle nutrition solutions to smallholder farmers in a retail fashion. We are confident that Trouw Nutrition products, with their proven record, will improve animal productivity, animal health & milk quality and as a result help boost smallholder farmer income significantly.”

Photo caption: Indian dairy farmers benefit from the partnership between Trouw Nutrition and Stellapps