The global population is growing rapidly, and it is estimated that there will be nearly 10 billion people living on our planet by 2050. At the same time, an increasing proportion of the population is gaining more disposable income, and with that comes greater food choice, which will inevitably lead to increased consumption of proteins such as meat, fish, milk and eggs.
Our purpose of Feeding the Future reflects our belief that we have an important role to play in ensuring the world’s growing population has access to all of the healthy, affordable and nutritious protein they will need in order to thrive. It centres around our commitment to help our industry meet the world’s rising food demand in a sustainable way through our expertise and continuous innovation. It is a call to action – to everyone in our company and across our supply chain – to be open to and embrace the challenges that will dramatically shape our industry.
Nutreco has long been an essential link between producers of raw materials and farmers of livestock and fish. Our role is to convert these raw materials into safe, efficient and nutritious feed solutions for farmed animals and fish. We develop models and management insights that enable farmers to be more productive in growing animals with better health and welfare while reducing their environmental impacts. We are constantly seeking ways to improve the efficiency and nutritional value of our products, raise productivity, and reduce environmental impacts across our value chain. As a science-based and innovation-driven company, we are in a good position to contribute to finding solutions for the challenges in the global food system.
The challenge of feeding the population of the future is not only for generations to come; it demands all our focus today. This is why we have made it our purpose, the guiding star that gives us direction. Recently, McKinsey reported that 70% of employees say work defines their purpose, while only 18% get enough purpose from their work. Feeding the Future aligns and inspires our people and focuses our activities toward an aspiration that goes beyond financial performance.